Recently, our company participated in the IBS International Building Materials Exhibition held in Las Vegas, USA. This exhibition enjoys a high reputation internationally and is a highly influential international professional exhibition. It attracted the attention of many industry customers and partners. World-renowned brands such as JM, OWENS, and ROCKWOOL also participated. This participation not only consolidated the cooperative relationship with old customers but also explored potential customers. At the same time, it provided a deeper understanding of the local market dynamics and facilitated communication and exchanges with international well-known brands, laying a solid foundation for future market development.

1.Remarkable achievements in customer development and follow-up

During the exhibition, a total of 55 business cards from potential clients were collected. Among them, five clients have entered the key follow-up stage, and some clients have arranged for sample delivery or expressed clear purchasing intentions. In addition, meetings with existing clients were scheduled during the exhibition, and in-depth discussions were held on future order demands, further strengthening the cooperative relationship and providing a guarantee for the stable growth of subsequent orders.

2.Our core products were highly favored at the exhibition. The UL certification has greatly facilitated our market expansion.

We showcased glass wool and rock wool as our main exhibits, including MBI glass wool rolls for commercial buildings, fiber glass wool batt and rock wool batt for residential building roof and wall, glass wool duct wrap and glass wool duct panel for air conditioning systems, and rock wool products for industrial use. These products attracted a lot of inquiries and cooperation intentions from both new and existing customers, thanks to their excellent performance and the support of UL certification. The UL certification not only enhanced the market competitiveness of our products but also increased customers' trust in our brand, providing strong support for further development of the US market.

In addition, through communication and observation during the exhibition, our company gained a deeper understanding of the local market's demand characteristics and the production and sales situation of local brands in the US, which will provide important references for formulating more targeted market development strategies in the next step.

3.New Product Debut: Exploring Market Potential

At this exhibition, our company also highlighted two new products, namely blowing glass wool and rock wool batts, which attracted the interest of many customers. Through face-to-face communication with customers, the team gained a deep understanding of the market acceptance, potential application scenarios, and customer feedback of the new products, providing valuable first-hand information for subsequent product optimization and the formulation of market promotion strategies.

This participation in the exhibition was not only a successful brand promotion event but also laid a solid foundation for our company to further expand the US market, optimize the product structure, and enhance competitiveness. In the future, our company will continue to rely on technological advantages and certification qualifications, deeply cultivate the international market, and promote the continuous growth of business.